Welcome
I’m Sarah Cain, business coach for purpose-driven entrepreneurs & leaders.
All good trails have some twists and turns…
How does a person become a business coach that embraces her tree-hugging self?
My love of nature and the outdoors was clearly inspired by my mom. She would take us to her little hometown when we were on spring break and we’d play in the same woods and creek she played in when she was growing up. She taught us the magic of fireflies, birds and other creatures, and recruited us to help her find “cool” rocks anywhere we went. She started us on conservation work early by having us pick up trash along the road and recycling aluminum cans because, “we only have one Earth!” I can still hear her voice reading us the book Litterbugs Come in Every Size.
Fast forward a bit and I was drawn to the financial planning industry because I liked the balance of using logic and creativity to help people reach their goals. I got a degree in finance and a job working in a wealth management firm, but I soon learned that I liked building the business more than building financial plans for people. After spending time as Chief Operations Officer of the firm, I transitioned to coaching firm owners in financial services.
After being in the business world for a while, I started feeling unsettled. Businesses were destroying the environment at an alarming rate, totally ignoring the irreversible damage they were causing. They were exploiting people—both their own employees and those in the communities where they operated. Even customers weren’t being treated the way they should: for some businesses, the mantra seemed to be, “Give the least amount of value you can while charging the most you can.” And it was all in the name of “maximizing value for shareholders.” It was wrong, and I just knew there was a better way of doing things.
Then in the fall of 2019 I had a lightbulb moment: I could be part of the solution. I could use my coaching superpowers in service of the people who were using business as a force for good! If you look at my book order history, you see the monumental shift in what I was studying, from Never Split the Difference: Negotiating as if Your Life Depended on It and The Pocket Guide to Sales for Financial Advisors in the summer to The B Corp Handbook and The Responsible Company in late fall. I dove headfirst into learning what it meant to run a business that balances purpose and profit, and the unique challenges of being a mission-driven leader.
Since then, my scope of coaching has expanded to serve purpose-driven leaders and business owners, primarily in professional services.
I’ve coached some incredible business owners and leaders who care about making our economy more equitable, environmentally sustainable, and socially responsible. I am a blend of my “logical brain” background in finance and my earthy nature girl heart.
Throughout my life, when I’m thrown off my center or unsure of which direction to take, I’ve found I just need to take a hike in the woods. Without fail, nature shows up for me, brings me back to center, gives me clarity, and helps remind me that I’m part of something bigger. And just like nature brings me back to my center and helps me find clarity, I strive to do that for the purpose-driven business owners and leaders that I coach. Blending research-backed strategy with intuitive guidance, I support leaders like you in building a business or career that aligns with your purpose, sustains your energy, and brings your vision to life.
Certifications & Qualifications
Associate Certified Coach (ACC), International Coaching Federation
Brain Science Certified Coach, Brain by Design
Certified Forest Therapy Guide training, Association of Nature and Forest Therapy
Certified Business Coach, World Coach Institute
Climate Action for Business, University of Colorado-Boulder
Certificate in Corporate Social Responsibility/ESG, University of Colorado-Boulder
Bachelor’s of Business Administration – Finance, Washburn University
ThinkAdvisor 2021 “Luminary” in the category of Diversity, Equity, and Inclusion
The Meaning Behind the Name
BeneForza™ has a loose translation of “good force.” The people I work with are committed to being forces for good in the world, and the name also speaks to my personal mission as a coach: to be a catalyst for creating a world where every living being can thrive.
You Can Normally Find Me...
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Lovin’ on my furkids
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Hanging with friends & family
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Doing anything near water
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Enjoying all things nature
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Cheering for the KC Current
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Walking shelter dogs
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Relaxing in The Florida Keys
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Chowing down on vegetarian food
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Buying plants I don’t need
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Building & creating things
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Learning (curiosity is good!)
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Making stuff happen for clients
Values
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Balance
As in nature, the work we do must have balance for it to be sustainable – for us, the planet, and our communities.
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Nuance
While I may see common themes, every business, situation and person is unique. I slow down and work to understand the intricacies before diving in.
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Fun
Yes, there’s a lot of work to do to tackle the serious challenges in our world. And…we might as well have fun while we’re doing that work!
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Respect
We’re all on this beautiful planet together. I advocate for deep respect that honors the inherent worth of all beings—human and more-than-human—and the interconnectedness of us all.
Ready to journey together?
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Business & Leadership Coaching
Ideal if you want help finding clarity, making better decisions, improving your impact, or growing sustainably.
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The Purpose Reboot
Ideal if you are a purpose-driven leader who is feeling distracted and burned out and want a science-backed path to feel focused, energized, and resilient.
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Forest Therapy
Ideal if you feel like you've been "speed living" and want a proven way to slow down, reconnect with nature, and reclaim your focus.
